In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to[...]
Complete summary of Jagmohan Raju and W. John Zhang's book: "e;Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability"e;.This summary of the ideas from Jagmohan Raju and W. John Zhang's book "e;Smart Pricing"e; demonstrates that many com[...]