Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over [...]

Want a truly creative organization? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn t follow rules or patterns. That you need to think outside the box to be truly original and innovative. That you should start with a problem and then brainstorm ideas wi[...]

Forget thinking outside the box. Get inside it! Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporat[...]