This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing st[...]

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing st[...]

This absorbing biography, often conveyed through Peter Selz's own words, traces the journey of a Jewish-German immigrant from Hitler's Munich to the United States and on to an important career as a pioneer historian of modern art. Paul J. Karlstrom illuminates key historical and cultural events of t[...]

In this classic and deeply insightful book, one of the world's most eminent philosophers describes the dilemma of modern man and points a way to the conquest of the problem of anxiety. This edition includes a new introduction by Peter J. Gomes that reflects on the impact of this book in the years si[...]

Financial Management in Agriculture, Seventh Edition, introduces students to modern concepts and tools of finance, developed and applied to the agricultural sector. Using case studies, practical problems, and a lucid presentation, the text focuses on planning, analyzing, and controlling business per[...]

Presents an analysis of the vision behind the Bloomington Research Program in Institutional Analysis and Development. This book explains the foundational philosophy that frames its research questions and theoretical and methodological approaches. It is suitable for those in the fields of economics, [...]

This first-of-its-kind text connects theories and research with classroom practice to provide a comprehensive and balanced view of reading and deafness that addresses a broad scope of literacy concepts. An excellent classroom resource, the text offers current and future deaf educators with research-[...]