Sökresultat för: Ivan L. Preston
The Tangled Web They Weave (Inbunden)
avIvan L. Preston
ISBN: 9780299141905 - UTGIVEN: 1994-07The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.[...]
The Great American Blow-Up (Pocket)
avIvan L. Preston
ISBN: 9780299152543 - UTGIVEN: 1996-08How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up," provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation [...]
