For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
In SIMPLE, th[...]
Three things, the authors believe, can be said with certainty: simplicity works; it is accessible to all of us; and we've never needed it more than we do today. This book exposes the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.[...]