Sökresultat för: Iain Macrury
Buy This Book (Pocket)
avMica Nava, Andrew Blake, Iain Macrury, Barry Richards
ISBN: 9780415141321 - UTGIVEN: 1996-12-05A summary of the history and understanding of consumption and advertising. This volume brings together a collection of writings on the study of advertising, consumer practices and the future directions of research. The essays are based on textual and ethnographic research.[...]
The Advertising Handbook (Pocket)
avHelen Powell, Jonathan Hardy, Iain Macrury, Sarah Hawkin
ISBN: 9780415423113 - UTGIVEN: 2009-05-22An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persu[...]
