The SAGE Handbook of Risk Communication offers practical insights alongside a foundational understanding of the psychological and sociological bases of risk perceptions that are necessary for effective risk communication. This handbook considers risk communication in all contexts and applications--i[...]
This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing eff[...]