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  1. Qualitative Market Research (Häftad)

    av

    Hy Mariampolski

    ISBN: 9780761969457 - UTGIVEN: 200109

    Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of 'best practices' and imp[...]

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    från 751.00 kr
  2. Ethnography for Marketers (Häftad)

    av

    Hy Mariampolski

    ISBN: 9780761969471 - UTGIVEN: 200508

    'Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view. Author Hy Mariampolski's expertise in the field is clearly communicated through the vast, in-depth coverage of the various aspects of ethnography for [...]

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    från 609.00 kr