Sökresultat för: Harry MacDivitt
Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Inbunden)
avHarry MacDivitt, Mike Wilkinson
ISBN: 9780071761680 - UTGIVEN: 201110A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and [...]
