Hans Jansson shows how emerging country markets have become increasingly important arenas for the business activities of multinational corporations (MNCs). New key markets such as Asia and Eastern Europe are set to be the main areas for future expansion of most Western MNCs. However, these firms hav[...]

The aim of this book is to provide a wider perspective of the marketing field, particularly at a time when the field of marketing is expanding and developing in new and different directions. Unlike the more traditional literature, this book affords a deeper insight into the new marketing avenues of [...]

När blev biffen Lindström? Hur fick Bintje sitt namn? Vem döpte pizzan till Margherita? Gillade Napoleon bakelser? Fanns den Gula änkan? "Varför heter lådan Jansson?" är en bok för alla spelsugna och kunskapstörstande. Den serverar en buffé av frågor och svar om 100 personer som givit nam[...]