Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make[...]
Complete summary of Roy Spence and Haley Rushing's book: "e;It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose"e;.This summary of the ideas from Roy Spence and Haley Rushing's book "e;It's Not What You Sell, It's What You Stand For"[...]