Applied Linguistics investigates real-world problems involving language. As such it has the difficult task of mediating between academic expertise and lived experience, attempting to reconcile opposed interests and perspectives. This clearly written introduction provides a concise but comprehensive[...]
This book has two related purposes. The first is to demonstrate the extent and importance of language play in human life; the second is to draw out the implications for applied linguistics and language teaching. Language play should not be thought of as a trivial or peripheral activity, but as centr[...]
A groundbreaking reconsideration of translation in English language teaching, this book is a survey and critical assessment of arguments for and against translation in different teaching contexts. This book proposes translation as one of a number of ways of relating English to students own languages[...]
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertis[...]