For undergraduate Principles of Marketing courses. Real people, real choicesgive students a real feel for marketing.[...]
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Rev. ed. of: Relationship selling. 3rd ed. c2010.
Rev. ed. of: Churchill/Ford/Walker's sales force management. 8th ed. c2006.
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for[...]