"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." -Journal of Consumer Affairs " ...fascinating ...ambitious and interesting ..." -Canadian Advertising Foundation Newsletter " ...an anthropological dig into consumerism brim[...]

For too long, corporations have ignored culture-to their great disadvantage. In "Chief Culture Officer", anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans. Culture is an essential piece of the intelligence an organisation needs in a turbulent world. And[...]

This title presents a wholly new way to empower companies to engage with the idea of culture, produce something interesting, and discover what works and what doesn't. A Culturematic is a little machine for making culture. Once wound up and released, the Culturematic acts as a probe into the often-al[...]

Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywood made a 500-million-dollar bet on this idea with movies such as "Multiplicity", "Fight Club", "eXistenZ", and "Catch Me If You Can". Self reinvention marks the careers of Madonna, Ani DiFranco, Martha S[...]