Students are led step-by-step to a definite written outcome through a range of motivating activities such as role plays, discussions, games and text analysis. Each activity provides a meaningful context for real-world writing tasks such as writing e-mails, reports, letters, CVs and diaries. The book[...]
Cambridge English Skills is a four level skills series for adults and young adult learners.
Cambridge English Skills is a four level skills series for adults and young adult learners.
Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make mark[...]