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  1. Retail Pricing Strategies and Market Power (Pocket)

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    Gordon Mills, David (CON) Monk, Gordon Mills

    ISBN: 9780522850383 - UTGIVEN: 2003-07

    Many retailers have market power to an extent that gives them some discretion in setting prices. Such sellers try to set price at the value of the product in the hands of the customer - rather than merely by reference to cost. To do this, they divide customers into groups, and set different prices f[...]

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