The old saying is wrong--winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point--really hard, and not much fun at all.
And then you find yourself asking if the goal[...]

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.
Now the Internet has el[...]

"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."
In bestsellers such as "Purple Cow" and "Tribes," Seth Godin taught readers how to make remarkable product[...]

"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your c[...]

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with[...]

Made for dipping into again and again, "Whatcha Gonna Do with That Duck?" brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more im[...]

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? <[...]

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries [...]

Complete summary of Seth Godin's book: "e;Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You"e;.This summary of the ideas from Seth Godin's book "e;Unleading the Ideavirus"e; shows that instead of using expensive mass advertisi[...]

När Patriks skilsmässa är ett faktum flyttar han tillbaka till sin uppväxtort, Gimo i Norduppland. Han börjar arbeta som lärare på sin gamla skola och återupptar kontakten med sina tidigare vänner. Men det är en person som fattas. Jussi, Patriks barndomskompis, är försvunnen sedan lä[...]

Eivät markkinoijat oikeasti ole valehtelijoita!Valehtelin nimetessäni tämän kirjan. Eivät markkinoijat ole valehtelijoita. He vain sepittävät tarinoita. Valehtelijoita ovat kuluttajat. Kuluttajina valehtelemme itsellemme päivittäin. Valehtelemme itsellemme vaatetuksestamme, asuinpaikastamme[...]