This book sets out a new business paradigm. Author Giles Hutchins presents the challenges to the prevailing 'business as usual' model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow. Going beyond current a[...]
Nature has already shown us the way to solve many human problems, from deciphering simple engineering puzzles to unlocking the mysteries of flight. In The Nature of Business, Giles Hutchins makes a compelling case for applying the same principles of biomimicry to the development of a new business pa[...]
Our modern patterns of thinking and learning are all based on observing a world of 'things', which we think of as separate building blocks. This worldview allows us to count and measure objects without their having any innate value; it provides neat definitions and a sense of control over life. Howe[...]