Sökresultat för: Gert Laursen
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Inbunden)
avGert Laursen, Jesper Thorlund
ISBN: 9780470890615 - UTGIVEN: 201007Presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. This title provides tips for supporting your company's ability to innovate in the future by us[...]
Business Analytics for Sales and Marketing Managers: How to Compete in the (Häftad)
avGert Laursen
ISBN: 9780470912867 - UTGIVEN: 2011-05-31Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing custome[...]
