Gerd Gigerenzer's "Reckoning with Risk: Learning to Live with Uncertainty" illustrates how we can learn to make sense of statistics and turn ignorance into insight. However much we want certainty in our lives, it feels as if we live in an uncertain and dangerous world. But are we guilty of wildly ex[...]

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, a[...]

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless kn[...]

"More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems,[...]

Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational [...]

Contrary to popular opinion, one of the main problems in providing uniformly excellent health care is not lack of money but lack of knowledge -- on the part of both doctors and patients. The studies in this book show that many doctors and most patients do not understand the available medical evidenc[...]

An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives
In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the s[...]

This is a fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Risk-taking is essential for innovation, fun, and the courage to face the uncertainties in life. Yet for many important decisions, we'r[...]