Sökresultat för: George S. Yip
Total Global Strategy (Häftad)
avGeorge S. Yip, G. Tomas M. Hult
ISBN: 9780136089834 - UTGIVEN: 201109A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting ne[...]
Strategic Transformation (Inbunden)
avGeorge S. Yip, Gerry Johnson, Manuel Hensmans
ISBN: 9781137268457 - UTGIVEN: 201212Today's global marketplace offers opportunities for fast growth, but a winning strategy over the long term raises a special challenge: how to make major strategic changes while maintaining high levels of performance. Business historian Manuel Hensmans and renowned management experts Gerry Johnson an[...]
