In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For t[...]

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks[...]

Offers an understanding of the progressive worldview by seeking to answer such questions as "What is the progressive vision of America?", "Why are progressive values America's values?", and "How can political arguments and narratives be put together to counter the Right?"[...]

What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the center of Western philosophy for centuries. In addressing them, philosophers have made certain fundamental assumptionsthat we can know our own minds by intro[...]

Since it became an international bestseller in 2004, Don't Think of an Elephant has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the politic[...]

Don't Think of an Elephant is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the pol[...]

Forfatterne lanserer ideen om at metaforer er minst like viktige i hverdagsspråket som i poesien. Boken gir eksempler på at metaforer kan påvirke både hvordan vi tenker og hvordan vi handler. Den er enkel i sin oppbygging og eksemplifisering, men implikasjonene og refleksjonene boken inviterer t[...]