Television is not only watched but its messages are attended to and well understood. This book presents a comprehensive examination of the role of television in one's life. It emphasises on data collected pointing to the influence of the medium.[...]
Summarizes the research on the various forms of media on children. This title looks at how much time they spend with media everyday, television programming and its impact on children, and how advertising has changed to appeal directly to children and the effects on children and the consumer behavior[...]