Offering a cross-cultural overview of rhetoric as a universal feature of expression and communication. The author explores analogies to human rhetoric in animal communication, rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies around the worl[...]
Based on careful study of the Greek text and informed by the best modern scholarship, the second edition of this highly acclaimed translation offers the most faithful English version ever published of "On Rhetoric". Updated in light of recent scholarship, the new edition features a revised introduct[...]