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  1. The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado (Häftad)

    av

    Paul Wiefels, Geoffrey A. Moore

    ISBN: 9780066620558 - UTGIVEN: 200208

    In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation[...]

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    från 160.00 kr
  2. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Häftad)

    av

    Geoffrey A. Moore

    ISBN: 9780060517120 - UTGIVEN: 200607

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emp[...]

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    från 129.00 kr
  3. Inside the Tornado (Häftad)

    av

    Geoffrey A. Moore

    ISBN: 9780060745813 - UTGIVEN: 200412

    Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.[...]

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    från 125.00 kr
  4. Escape Velocity (Inbunden)

    av

    Geoffrey A. Moore

    ISBN: 9780062040893 - UTGIVEN: 201110

    In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the inter[...]

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    från 269.00 kr
  5. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Häftad)

    av

    Geoffrey A. Moore

    ISBN: 9780062292988 - UTGIVEN: 2014-01

    The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, earl[...]

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    från 179.00 kr
  6. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (Häftad)

    av

    Geoffrey A. Moore

    ISBN: 9781591842149 - UTGIVEN: 200806

    The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper.
    Many companies thrive during the early stages of their life cycle, only to fall slack [...]

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    från 295.00 kr
  7. Crossing the Chasm: Marketing and selling technology products to mainstream (Häftad)

    av

    Geoffrey A Moore

    ISBN: 9781841120638 - UTGIVEN: 199808

    In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark boo[...]

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    från 166.00 kr
  8. Pollock's Textbook of Cardiovascular Disease and Rehabilitation (Inbunden)

    av

    Larry J. Durstine, Geoffrey Moore, Michael J. LaMonte, Barry A. Franklin

    ISBN: 9780736059671 - UTGIVEN: 2008-07-01

    Offers a description of the growth area of cardiovascular disease, highlighting developments in medications, smoking reduction, risk factor identification and physical activity. This book details the pathophysiology of the cardiovascular system and medical care for conditions such as periphereal art[...]

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    från 1089.00 kr