The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Inbunden)
avGabe Zichermann, Joselin Linder
ISBN: 9780071808316 - UTGIVEN: 201305The Revolution will be Gamified. Master The Gamified Strategies That Will Transform Yourbusiness - Or Be Left Behind. Gamification: It's the hottest new strategy in business, and for good reason - it's helping leading companies create unprecedented engagement with customers and employees. Gamificati[...]
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (Inbunden)
avGabe Zichermann, Joselin Linder
ISBN: 9780470562239 - UTGIVEN: 201003Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an en[...]
Gamification by Design (Häftad)
avZichermann, Gabe, Cunningham, Christopher
ISBN: 9781449397678 - UTGIVEN: 2011-08-31What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of con[...]
