Sökresultat för: Frank-Martin Belz
Sustainability Marketing: A Global Perspective (Häftad)
avFrank-Martin Belz, Ken Peattie
ISBN: 9780470519226 - UTGIVEN: 200911WINNER of the VHB BEST TEXTBOOK AWARD 2010! (Presented by theGerman Academic Association for Business Research) Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis[...]
Sustainability Marketing: A Global Perspective (Häftad)
avFrank-Martin Belz, Ken Peattie
ISBN: 9781119966197 - UTGIVEN: 201210The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both m[...]
