The topic of place branding is moving from infancy to adolescence. Many cities, and nations have established their place brand. This book brings the fundamentals of place branding together in an academic format.[...]
Over the last few decades, Americans have turned college admissions into a terrifying and occasionally devastating process, preceded by test prep, tutors, all sorts of stratagems, all kinds of rankings, and a conviction among too many young people that their futures will be determined and their wort[...]
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, natio[...]
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them co[...]
For fans of "The Perfect Mile" and "Born to Run," a riveting, three-pronged narrative about the golden era of running in America--the 1970s--as seen through running greats, Frank Shorter, Bill Rodgers, and Alberto Salazar
It was 1978. Jimmy Carter was President; gas prices were soaring; and Amer[...]
Harnessing Place Branding through Cultural Entrepreneurship draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservati[...]