Sökresultat för: Fernando Trias de Bes
Winning At Innovation (Inbunden)
avFernando Trias De Bes, Philip Kotler
ISBN: 9780230343436 - UTGIVEN: 2011-10-21Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together [...]
Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Inbunden)
avPhilip Kotler, Fernando Trias De Bes
ISBN: 9780471455165 - UTGIVEN: 2003-09-30
Good Luck: Creating the Conditions for Success in Life and Business (Inbunden)
avFernando Trias De Bes
ISBN: 9780787976071 - UTGIVEN: 2004-09-30
The Time Seller: A Business Satire (Inbunden)
avFernando Trias de Bes
ISBN: 9780787988388 - UTGIVEN: 200612The Time Seller, the second book of business fiction from Fernando Trias de Bes-author of the international acclaimed bestseller Good Luck-is not your standard business model book nor a "get with the program" corporate drone story. It breaks the mold and offers a funny (and perhaps existential) medi[...]
