Hidden in Plain Sight (Inbunden)
avErich Joachimsthaler
ISBN: 9781422101650 - UTGIVEN: 2007-05Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with th[...]
Brand Leadership (Häftad)
avDavid A. Aaker, Erich Joachimsthaler
ISBN: 9781439172919 - UTGIVEN: 200904A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -[...]
Summary: Brand-Leadership - David Aaker and Erich Joachimsthaler
ISBN: 9782806239914 - UTGIVEN: 2013-02Complete summary of David Aaker and Erich Joachimsthaler's book: "e;Brand-Leadership: The Evolving Paradigm"e;.This summary of the ideas from David Aaker and Erich Joachimsthaler's book "e;Brand-Leadership"e; shows that creating and progressively building strong brands is an importan[...]
