Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice a[...]

Sport facilities of all shapes and sizes are an essential part of global sport management culture. As such, they are an important part of many undergraduate and postgraduate sport management programs. It is inevitable that students who enter into the field of sport management will interact with the [...]