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  1. Portfolio Management for New Products (Inbunden)

    av

    Robert G. Cooper, Scott Edgett, Elko J. Kleinschmidt

    ISBN: 9780738205144 - UTGIVEN: 200112

    In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book p[...]

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    från 479.00 kr