This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Re[...]
Accompanied by online video interviews of leaders in the public relations field, this title explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. It provides the user with the ability to create messages usin[...]