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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persu[...]
In this phenomenal national bestseller, the Nobel Prize -winning physicist Richard P. Feynman recounts in his inimitable voice his adventures trading ideas on atomic physics with Einstein and Bohr and ideas on gambling with Nick the Greek, painting a naked female toreador, accompanying a ballet on h[...]
Prison Narratives from Boethius to Zana critically examines selected works of writers, from the sixth century to the twenty-first century, who were imprisoned for their beliefs. The collection argues that figures such as Boethius, Sir Thomas Malory, John Lilburne, John Bunyan, Henry David Thoreau, L[...]
Exercise is Medicine[trademark] is an American College of Sports Medicine initiative to "make physical activity and exercise a standard part of a disease prevention and treatment medical paradigm." This book will teach practitioners how to motivate and instruct patients on the importance of exercise[...]