A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic "Crystallizing Public Opinion" set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relation[...]
The man who revolutionized the presentation of products, people, politics, and news to the American public. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of publ[...]