Propaganda (Häftad)
avEdward Bernays
ISBN: 9783936086355 - UTGIVEN: 2013-04Edward Bernays (1891-1995) gilt als Vater der Public Relations.
Mit seinem Buch Propaganda aus dem Jahr 1928 schuf er die bis heute gültige Grundlage für modernes Kommunikationsmanagement. Der in Wien geborene Bernays war ein Neffe Sigmund Freuds, der sich dessen Erkenntnisse der modernen Seele[...]
Propaganda (Pocket)
avEdward L. Bernays, Mark Crispin Miller, Edward L. Bernays
ISBN: 9780970312594 - UTGIVEN: 200409
Crystallizing Public Opinion (Pocket)
avEdward L. Bernays, Stuart Ewen, Edward L. Bernays
ISBN: 9781935439264 - UTGIVEN: 201108A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic "Crystallizing Public Opinion" set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relation[...]
The Father of Spin: Edward L. Bernays and the Birth of Public Relations (Häftad)
avLarry Tye, Deborah Brody
ISBN: 9780805067897 - UTGIVEN: 200209The man who revolutionized the presentation of products, people, politics, and news to the American public. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of publ[...]
Morale: First Line of Defense? (Inbunden)
avEdward L. Bernays, Harold Lasswell
ISBN: 9781258893743 - UTGIVEN: 2013-10
Public Relations, Edward L. Bernays and the American Scene (häftad)
ISBN: 9781331402688 - UTGIVEN: 2015-09
