Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Adve[...]
Serves as a laboratory manual and a study guide for the student. This title helps students develop their assessment skills using the interview guides and assessment guides.[...]
As the focus of the family has turned to the glow of the screen--children constantly texting their friends or going online to do homework; parents working online around the clock--everyday life is undergoing a massive transformation. Easy access to the Internet and social media has erased the bounda[...]
This workbook is designed to help you as you work together with a qualified mental health professional to overcome your depression. The program described will help you develop a set of coping strategies and skills so that you can proactively deal with depression and prevent it from compromising your[...]
* This thoroughly updated edition provides a reliable resource for the assessment, treatment, and rehabilitation of juvenile sexual offenders. * Guides mental health professionals through the breadth of assessment and treatment methods available for working with this special population.[...]
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illu[...]
For almost 10,000 years of recorded history, most people had to eke out a living in pain and difficulty. But today, the deep poverty that was the global norm for most of human history is almost entirely foreign to citizens of the developed world. What caused this burst of prosperity? What has been i[...]
Wheeler Dealers is one of the most popular car programmes on TV, the show's stars, Mike Brewer and Edd China, taking viewers on a mission to save repairable enthusiasts' vehicles and use their skills to research and buy used cars to be restored and sold for profit. Spring 2015 sees the airing of the[...]
Bake to impress with over 80 show-stopping recipes from the original boy who bakes, Edd Kimber. What better way to wow your friends and family and save money than by baking your own for special occasions? Impress your partner on Valentine's Day with Lemon Love Heart Cookies, whip up a White Chocolat[...]
Most of us have been wowed looking through the windows of a patisserie and sampling the delights therein. Now Edd Kimber shows you how to recreate these recipes at home. With step-by-step photographs for basic pastry and icings, Edd guides you through the techniques, taking the fear out of a genoise[...]
If you're a web developer or designer ready to learn Rails, this unique book is the ideal way to start.Rather than throw you into the middle of the framework's Model-View-Controller architecture, "Learning Rails 3" works from the outside in. You'll begin with the foundations of the Web you already k[...]
Authored by two leading researchers in the athletic training field, this second edition provides the knowledge needed to evaluate and select the most appropriate modalities to treat injuries. The authors use an informal, student-friendly writing style to hold students' interest and help them grasp d[...]
Suitable for students learning Assessment, this title provides all of the background needed for interviewing the client and performing assessment.[...]
There s nothing more special than a homemade cake. What better way to wow your friends and family and save money than by baking them something special? Impress your partner on Valentine s Day with Lemon Love Heart Cookies, whip up a White Chocolate Rainbow Cake for your child s birthday or create an[...]