From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business--sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
"Creativity, Inc." is a book for managers who want to lead their employee[...]

Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.[...]

"NEW YORK TIMES "BESTSELLER - NAMED ONE OF THE BEST BOOKS OF THE YEAR BY "LIBRARY JOURNAL"
""What does it mean to manage well?""
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business--sure to appeal to [...]

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