Plastics are everywhere. Bags, bank cards, bottles, and even boats can all be made of this celebrated but much-maligned material. Yet most of us know next to nothing about plastics. We do know that they are practical and cheap - but they also represent a huge environmental problem, for they literall[...]

Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.[...]