"This book is probably the best general small business text available at present."Dr Jonathan Lean, PrincipalLecturer in Strategic Management, University of Plymouth Business School, UKWant to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, curren[...]
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.This highly [...]