Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO's impact the performance of their companies? And does higher pay incentivize people to work hard?
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Combining a historical survey of the field with real-world examples, this book sets out to explain the research being done to create a blueprint of our connected planet, and shows how a multidiciplinary science of networks has come into being.[...]
From the Internet to networks of friendship, disease transmission, and even terrorism, the concept - and the reality - of networks has come to pervade modern society. But what exactly is a network? What different types of networks are there? Why are they interesting, and what can they tell us? In re[...]
Everyone knows the small-world phenomenon: soon after meeting a stranger, we are surprised to discover that we have a mutual friend, or we are connected through a short chain of acquaintances. In his book, Duncan Watts uses this intriguing phenomenon - colloquially called 'six degrees of separation'[...]
From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future.[...]