Want a truly creative organization? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn t follow rules or patterns. That you need to think outside the box to be truly original and innovative. That you should start with a problem and then brainstorm ideas wi[...]
"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of "Drive").
The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of com[...]