Presenting a collection of studies that exemplify what content analysts do and how they solve problems in applying this methodology, this book offers readers additional insights into designing and conducting their own research. It enables readers to learn the process of conducting content analysis r[...]
Since the publication of the First Edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution. Two decades ago, content analysis was largely known in [...]