Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, ofte[...]
This package includes a physical copy of Essentials of Marketing, 3e by Brassington and Petittas well as access to the eText and MyMarketingLab.The eagerly awaited third edition of Brassington and Petittâs innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed [...]
Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, ofte[...]