How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better [...]

A small but increasing number of economists have begun to use laboratory experiments to evaluate economic propositions under carefully controlled conditions. "Experimental Economics" is the first comprehensive treatment of this rapidly growing area of research. While the book acknowledges that labor[...]