Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how t[...]

This practical handbook guides readers through the various tools, methods of analysis and research skills needed for studying local churches. It is aimed at final year undergraduates, Masters level students, student ministers, church leaders and policy makers interested in local faith communities.[...]