Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship f[...]
A successful career begins with you! MARKETING YOURSELF delivers a strong marketing framework and up-to-date business examples that help readers develop a self-marketing plan and portfolio based on their marketable skills and abilities. Knowledge of how to sell yourself and your ideas is key to succ[...]