"The Handbook of Entrepreneurship" brings together the best researchers in the USA and Europe to review the most up-to-date thinking on the most crucial topics in entrepreneurship studies. It is the first book to combine the research activities of Europe and the United States and reflects cutting-ed[...]

Whether your business is large or small, your brand is probably the single most important and valuable asset of your organization. For example, each of the ten most valuable brands in the world is worth billions of pounds.[...]