Whether heard inside the Boston Celtics locker room or on the basketball court, conversations from the long history of the beloved team are recorded in this unique collection of insider accounts. Fans get a behind-the-scenes peek into the private world of the players, coaches, broadcasters, and exec[...]
"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels [...]
Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.[...]
Quintilian, born in Spain about A.D. 35, became a widely known and highly successful teacher of rhetoric in Rome. The Orator's Education (Institutio Oratoria), a comprehensive training program in twelve books, draws on his own rich experience. It is a work of enduring importance, not only for its in[...]
First published in 1989, The Constitutional Jurisprudence of the Federal Republic of Germany has become an invaluable resource for scholars and practitioners of comparative, international, and constitutional law, as well as of German and European politics. The third edition of this renowned English-[...]