Sökresultat för: Don E. Schultz
Imc, the Next Generation (Inbunden)
avDon E. Schultz, , , , Don E. Schultz
ISBN: 9780071416627 - UTGIVEN: 200310This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communicatio[...]
Branding the Candidate (Inbunden)
avLisa Spiller, Jeff Bergner, Don E. (FRW) Schultz
ISBN: 9780313394041 - UTGIVEN: 2011-07Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a[...]
